One Step Closer to be Social Media Expert

Introduction to Social Media (recorded)

• Channel Overview

• Paid vs Organic
• Social Media Overview
• Alasan menggunakan socmed

• Marketing Fundamental

• STP
• USP
• VP
• User Persona

Introduction to Advance Social Media

• Quick Recap Recording
• The Power of Social Media 
• Social media trend 2023 
• Social Media Objective

• Funneling (general Awareness, Consideration, Conversion)
• Goal vs Objective vs Strategy
• SMART Objective

• Social Media Funnel & Metric
• Competitor Analysis
• Social Media Tools
• Social Media Management (General & UMKM)

Campaign dan Content Ideation

• Define objective
• Understanding internal data (audience insight, competitor benchmarking)
• Choosing Social Media Platforms
• Content Pillar
• Content Schedule

Campaign dan Content Ideation II

• Campaign 101

• Umbrella Campaign - Tactical Campaign
• Media Placement
• Engagement and Convo Building

• Measure Campaign Success
• Study Case

Brand Building (recorded)

• Building a Brand from Inside-Out
• Understanding the Competitive Landscape
• Learning from Consumer Insights
• Building a Winning Brand Strategy
• Spotting the Opportunity for Brand Differentiation
• Building a Powerful Brand Story
• Rules of Branding on Social Media

Copywriting I

• Importance of Marketing Copy
• Overview of Marketing Copywriting
• Writing Copy: From Ideation to Selling

Copywriting II

• Writing for Various Social Media Channel
• Copywriting Frameworks and Tactics
• Setting an Editorial Calendar
• Managing Brand Voice

Spreadsheet for Analytics (recorded)

• Introduction to Spreadsheet
• Basic Formula
• Introduction to Pivot Table
• Hands On

Analytics and Reporting

• Audience insight with analytic tools
• Professional report creation
• Pitch strategy and Portfolio

Design and Video*

• Content Reference
• Content Plan Template Sheet
• Design basic : Canva
• Video producing basic : Capcut
• Hands on : Canva
• Hands on : Capcut

Advance Instagram Organic

• Fundamentals & General
• Tactics
• Latest update
• Case study

Advance Tiktok Organic

• Fundamentals & General
• Tactics
• Latest update
• Case study

Advance Twitter Organic

• Fundamentals & General
• Tactics
• Latest update
• Case study

Advance Youtube Organic (recorded)

• Fundamentals & General
• Tactics
• Latest update
• Case study

Advance Linkedin Organic (recorded)

• Fundamentals & General
• Tactics
• Latest update
• Case study

KOL and Talent Management

• Talent/KOL Scouting
• Content Concept
• KOL Parameters
• Moment Marketing

Managing Social Media Team

• Story on you career on the social media field
• Tips on career as a social media specialist
• Skillset and mindset you need to grow as a social media specialist
• Social media team creation
• Social media team management

Networking & Sharing Sessions

• Networking with groups of interests
• Sharing sessions from students with various background

Final Project Presentation + Graduations

• Best Final Project Presentation
• Awarding Nights
• Graduations