One Step Closer to be Social Media Expert

• Introduction to Personal Branding
• Content Creation & Algorithms
• Building a Powerful Personal Brand Story

We bring a NEW CLASS “AI for Social Media” to level up skillset in social media. We'll be diving into how AI can be used for social media stuff like AI chatbots & virtual assistants, monitoring, sentiment analysis, and even social media monitoring to get insights. Gain strategies, insights, and practical tips from industry experts who have mastered the art of AI in the ever-evolving Social Media Execution.

• Marketing Fundamentals: Master STP, USP, and VP to craft compelling messages
• Navigating Channels: Understand Paid vs Organic strategies and leverage diverse social media platforms effectively
• Riding the Wave of 2024 Social Media Trends
• Social Media Objective
• Mapping the Social Media Funnel
• Analyzing the Competition with Effective Competitor Analysis
• Leveraging Social Media Tools
• Mastering Social Media Management for general & SMEs

• Intro to Brand Building
• Why Brand Building is important (Social Media as Brand Building Channel)
• Role of Social Media in Building a Brand
• Principles of Social Branding
• Knowing who you are (SWOT)
• Knowing who you are talking to (User Persona)
• Knowing what everyone is talking about (Keep up the trend)
• Consistently build the brand in the social media (Intro to Social Media Playbook)
• Personal Branding (Why personal branding is important)

• Introduction to Campaign & Content Ideation
• Navigating Social Media Objectives
• 1. Funneling the Flow: From igniting general awareness to guiding consideration and conversion
  2. Understanding Goals, Objectives, & Strategies
• Understanding Internal Data (audience insight, competitor benchmarking)
• Choosing Social Media Platforms
• Crafting The Content Pillar & Content Schedule

• Campaign Crafting 101:
• 1. From Umbrella to Tactical
  2. Precision in Media Placement
  3. Understanding Engagement and Conversation Building
• Measuring Campaign Success:
• 1. Defining The Success Metrics
  2. Aligning Objectives in Social Media Marketing
• Case Study Showcase

• Unlocking Marketing Copy's Power
• Essentials of Marketing Copywriting
• From Ideation to Sales: The Copywriting Journey

• Crafting Copy Across Social Platforms
• Frameworks and Tactics for Impactful Messaging
• Mastering Editorial Planning
• Brand Voice Management

• Networking with groups of interests
• Sharing session from students with various background

• Understanding the Need for Analytics
• Audience Insights with Analytic Tools
• Creating Professional Reports
• Utilizing Social Media Analytics
• Crafting Optimization Plans
• Perfecting Pitch Strategies and Portfolios

• Understanding The Foundations & Essentials
• Strategic Tactics
• Staying Ahead with Latest Updates of Instagram
• Best Practices
• Real-world Case Studies

• Understanding The Foundations & Essentials
• Strategic Tactics
• Staying Ahead with Latest Updates of TikTok
• Best Practices
• Real-world Case Studies

• Personal Journey in Social Media by The Experts
• Career Tips for Social Media Specialist
• Essential Skills and Mindset as a Social Media Specialist
• Building Your Social Media Team
• Effective Team Management

• Scouting Talent and KOLs
• Conceptualizing Content
• Defining KOL Parameters
• Maximizing Momentum Marketing

• Understanding The Foundations & Essentials
• Strategic Tactics
• Staying Ahead with Latest Updates of X (Twitter)
• Best Practices
• Real-world Case Studies

• Understanding The Foundations & Essentials
• Strategic Tactics
• Staying Ahead with Latest Updates of YouTube
• Best Practices
• Real-world Case Studies

• Understanding The Foundations & Essentials
• Strategic Tactics
• Staying Ahead with Latest Updates of LinkedIn
• Best Practices
• Real-world Case Studies

• Content Reference
• Content Plan Template Sheet
• Design basic : Canva
• Video producing basic : Capcut
• Hands on : Canva
• Hands on : Capcut

• Introduction to Spreadsheet
• Basic Formula
• Introduction to Pivot Table
• Hands On Session

• Best Final Project Presentation
• Awarding Nights
• Graduations